Course Title: Becoming A Digital Marketing Specialist
Number of Credits: 1 Credits (15 hours)
Four Concepts That Will Change How You See the Internet
| LEARN CONCEPT 1: Every ad, post, and email you see was a deliberate business decision.
Nothing online happens by accident in marketing. The color of a button, the exact words in a headline, the time a post goes live, all of it is tested and intentional. When you understand this, you stop being a passive consumer and start seeing the invisible architecture of the digital world. LEARN CONCEPT 2: Attention is the most valuable currency of the digital age. Every platform, TikTok, Instagram, YouTube, Google, is competing for your eyeballs. Brands pay billions to get those eyeballs. The digital marketer’s job is to earn attention, hold it, and direct it toward a business goal. LEARN CONCEPT 3: Data turns guesswork into strategy. Unlike traditional advertising where you hoped your billboard reached the right person, digital marketing tells you exactly who saw your ad, clicked it, bought something, and how much it cost to get them there. That data is power, and learning to read it is one of the most valuable skills in the world. LEARN CONCEPT 4: You can start building a digital marketing portfolio TODAY, with no budget. Run a social media page for a school club. Write a blog. Help a local business with their Instagram. Create a YouTube channel about something you love. Every piece of content you create is a portfolio item that demonstrates real-world skill to future employers. |
Course Overview
The 3 Cs of Digital Marketing, A Letter to Students
| Dear Future Digital Marketer,
Right now, someone is scrolling through their phone and stopping on a video, and that video was put there on purpose. A brand paid someone to plan it, create it, target the right audience, and measure whether it worked. That person is a digital marketer. And that job? It is one of the fastest-growing, highest-demand, most creative careers of the 21st century. Digital marketing sits at the intersection of creativity, psychology, data, and technology. You do not need to be a programmer. You do not need to be a graphic designer. You need to understand people, what they want, what they fear, what makes them click, share, and buy. This course will teach you the language, the tools, the strategies, and the career paths of digital marketing, and show you exactly how to start building real experience before you ever graduate. The internet is the world’s biggest marketplace. Let’s teach you how to thrive in it. |
The 3 Cs of Digital Marketing
Every concept in this course connects back to three core principles. Master these and you will understand 80% of what every digital marketer does every day:
| 🎨
CREATE Build content that stops the scroll |
🔗
CONNECT Reach the right people at the right time |
💰
CONVERT Turn attention into action and revenue |
Course Outline
Welcome, The 3 Cs of Digital Marketing, A Letter to Students
Chapter 1, What IS Digital Marketing? The Digital Landscape
Chapter 2, Social Media Marketing, Platforms, People & Algorithms
Chapter 3, Content is King, Creating Content That Works
Chapter 4, SEO, The Science of Being Found Online
Chapter 5, Email, Paid Ads & Analytics, The Full Campaign
Chapter 6, Real-World Scenarios, Digital Marketing on the Job
Chapter 7, Your Digital Marketing Career, Jobs, Salaries & Portfolio
Description of Activities
- Read through the lesson content and watch the videos
- Take short quizzes
- Complete a writing assignment to reflect on your own interest and skill set as related to the career pathway being considered in this lesson.
- Post written responses in a forum
