• Course Title: Becoming A Digital Marketing Specialist Number of Credits: 1 Credits (15 hours) UMass Global University Course Code: EDRU 9965 Four Concepts That Will Change How You See the Internet
    LEARN CONCEPT 1:  Every ad, post, and email you see was a deliberate business decision. Nothing online happens by accident in marketing. The color of a button, the exact words in a headline, the time a post goes live, all of it is tested and intentional. When you understand this, you stop being a passive consumer and start seeing the invisible architecture of the digital world. LEARN CONCEPT 2:  Attention is the most valuable currency of the digital age. Every platform, TikTok, Instagram, YouTube, Google, is competing for your eyeballs. Brands pay billions to get those eyeballs. The digital marketer's job is to earn attention, hold it, and direct it toward a business goal. LEARN CONCEPT 3:  Data turns guesswork into strategy. Unlike traditional advertising where you hoped your billboard reached the right person, digital marketing tells you exactly who saw your ad, clicked it, bought something, and how much it cost to get them there. That data is power, and learning to read it is one of the most valuable skills in the world. LEARN CONCEPT 4:  You can start building a digital marketing portfolio TODAY, with no budget. Run a social media page for a school club. Write a blog. Help a local business with their Instagram. Create a YouTube channel about something you love. Every piece of content you create is a portfolio item that demonstrates real-world skill to future employers.
    Course Overview The 3 Cs of Digital Marketing, A Letter to Students  
    Dear Future Digital Marketer, Right now, someone is scrolling through their phone and stopping on a video, and that video was put there on purpose. A brand paid someone to plan it, create it, target the right audience, and measure whether it worked. That person is a digital marketer. And that job? It is one of the fastest-growing, highest-demand, most creative careers of the 21st century. Digital marketing sits at the intersection of creativity, psychology, data, and technology. You do not need to be a programmer. You do not need to be a graphic designer. You need to understand people, what they want, what they fear, what makes them click, share, and buy. This course will teach you the language, the tools, the strategies, and the career paths of digital marketing, and show you exactly how to start building real experience before you ever graduate. The internet is the world's biggest marketplace. Let's teach you how to thrive in it.
      The 3 Cs of Digital Marketing Every concept in this course connects back to three core principles. Master these and you will understand 80% of what every digital marketer does every day:  
    🎨 CREATE Build content that stops the scroll 🔗 CONNECT Reach the right people at the right time 💰 CONVERT Turn attention into action and revenue
      Course Outline Welcome, The 3 Cs of Digital Marketing, A Letter to Students Chapter 1, What IS Digital Marketing? The Digital Landscape Chapter 2, Social Media Marketing, Platforms, People & Algorithms Chapter 3, Content is King, Creating Content That Works Chapter 4, SEO, The Science of Being Found Online Chapter 5, Email, Paid Ads & Analytics, The Full Campaign Chapter 6, Real-World Scenarios, Digital Marketing on the Job Chapter 7, Your Digital Marketing Career, Jobs, Salaries & Portfolio Description of Activities
    1. Read through the lesson content and watch the videos
    2. Take short quizzes
    3. Complete a writing assignment to reflect on your own interest and skill set as related to the career pathway being considered in this lesson. 
    4. Post written responses in a forum
     
  • Course Title: Becoming A Construction Worker (Electrical, Plumbing, HVAC) Number of Credits: 1 Credits (15 hours) UMass Global University Course Code: EDRU 9950 Objectives What You'll Be Able to Do After This Course
    Identify 3+ construction careers that match your income goals, work style, and timeline
    Make an informed choice between trades and college — knowing the real cost and payoff of each
    Name every Fatal Four hazard and explain how it's prevented on a real job site
    Take 2 documented steps toward an apprenticeship, trade school, or degree program
    Complete a personal 30-Day Action Plan and walk out ready to execute it
      Course Overview Before a shovel hits the ground, someone has already planned the entire project. This unit covers those roles — the people who lead, coordinate, and manage construction. They pay well, grow fast, and are urgently in demand.   Course Outline Unit 1 Management and Oversight Careers Unit 2 Skilled Trades; Part 1 The Core Crafts Unit 3 Skilled Trades; Part 2 Specialty and Emerging Trades Unit 4 Safety Unit 5 Your First Steps: Apprenticeships, Trade School & Certifications Unit 6 Degrees, Licensing and Your Career Game Plan   Description of Activities
    1. Read through the lesson content and watch the videos
    2. Take short quizzes
    3. Complete a writing assignment to reflect on your own interest and skill set as related to the career pathway being considered in this lesson. 
    4. Post written responses in a forum
  • This 2-credit online course addresses the thinking, purpose, skill set and mind set of a Food Services Specialist. Teachers and students alike will be delighted to realize that handling, cooking, arranging, and serving food involves both skill and creativity.  This course is not only interesting, it is delicious! Click Here to View Syllabus UMass Global University Course Code: EDRU 9957

    Course Description

    This course covers the following main topics related to a career path: Restaurant and food services includes many kinds of work settings. Students should understand early that this field is much wider than one kitchen or one job title. It includes:
    • Restaurants
    • Cafés
    • Hotels
    • Catering companies
    • Bakeries
    • Food trucks
    • School cafeterias
    • Hospital food services
    • Event venues
    • Quick-service and takeaway businesses
    Each setting has its own pace and rhythm, but all of them depend on the same core values: quality, safety, teamwork, timing, creativity and service. Number of Professional Development Credits / Salary Points Teachers throughout the U.S. can earn 2 professional development credits by completing this online course or 2 graduate level credits (awarded through University of Massachusetts Global, formerly known as Brandman University). Target Audience This course is designed for all types of 6 through 12th grade teachers, including: early childhood education teachers, elementary school teachers, middle school teachers, high school teachers, special education teachers, staff, and administrators. Additional Information/Questions Here’s additional information about the Becoming a Food Specialist online professional development course:
    • This course is 100% online – the coursework and interaction.
    • You’ll have six months to complete all of your coursework from the date that you purchase this online course. If you’re enrolled in three or more 2-credit online courses simultaneously, upon request, you’ll be allowed one year to complete the course.
    • Once you’ve successfully completed the Becoming a Food Services Specialist course, you’ll earn 2 Professional Development Graduate credits.
    If you have any questions about this course, please email help@education4equity.com. Related Courses Becoming a Lawyer Becoming a Finance/Accountant Resource Resource: This online professional development class has been approved by UMass (University of Massachusettes).  
  • Course Title: BECOMING A HEALTHCARE SPECIALIST Number of Credits: 2 Credits (30 hours) UMass Global University Course Code: EDRU 9964 Objectives LEARN CONCEPT 1: Healthcare is a calling built on service, science, and human connection. At its core, healthcare is about showing up for people in their most vulnerable moments. Whether it is a doctor diagnosing illness, a nurse providing care, or a dentist restoring confidence, every role exists to improve lives in real, measurable ways. LEARN CONCEPT 2: There are multiple pathways into healthcare, each requiring dedication and preparation. Becoming a physician, nurse, or dentist follows different educational paths, but all require discipline, long-term commitment, and early preparation. This course helps students understand those pathways clearly. LEARN CONCEPT 3: Skill, training, and responsibility directly impact human lives. Healthcare professionals make decisions that can save or endanger lives. Proper training, attention to detail, and communication are not optional—they are essential to safe and effective care. LEARN CONCEPT 4: Preparation starts now, not later. The habits, coursework, and experiences students build in high school shape their future opportunities. Early exposure, volunteering, and academic focus create a strong foundation for success in healthcare careers.  

    Course Overview

    Healthcare is one of the most essential and fastest-growing career fields in the world. This course introduces students to three major healthcare pathways: physicians, nurses, and dentists, while helping them understand what each role truly requires.

    From Student to Healthcare Professional

    Most students experience healthcare as patients. This course shifts that perspective by helping them understand what it means to provide care, make decisions, and take responsibility for others. Students will explore real expectations, including the length of education, daily responsibilities, emotional demands, and rewards of each career. The goal is not just awareness, but clarity—so students can decide if this path is right for them.

    The 5 Traits of Successful Healthcare Professionals

    • Empathy: Understanding patient experiences and responding with care
    • Discipline: Managing rigorous academic and professional demands
    • Attention to Detail: Preventing errors that could impact patient safety
    • Communication: Explaining complex information clearly and effectively
    • Resilience: Staying focused and composed in high-pressure environments

    Course Outline

    • Welcome, Introduction to Healthcare Careers, A Letter to Students
    • Chapter 1: The World That Heals, Introduction to Healthcare Careers
    • Chapter 2: The Doctor in the Room, Medical Pathways and Specialties
    • Chapter 3: The Heart of the Hospital, Nursing Roles and Impact
    • Chapter 4: The Smile Makers, Dentistry Careers and Opportunities
    • Chapter 5: Your Roadmap, Education, Certifications, and Preparation
    • Chapter 6: Resume, Reality, and Reward, Careers, Salaries, and Expectations
    • Final Project: Your Healthcare Career Reflection

    Description of Activities

    • Read course chapters and analyze real-world healthcare scenarios
    • Watch curated video resources on healthcare careers
    • Complete quizzes to reinforce understanding of key concepts
    • Participate in class discussions and reflections
    • Conduct independent research on healthcare careers
    • Complete a final reflective essay and optional presentation
  • Course Title: Becoming a Human Resources Professional Number of Credits: 2 Credits (30 hours) UMass Global University Course Code: EDRU 9958 LEARN CONCEPT 1: People are a company’s greatest asset—and its greatest risk. Every organization depends on its people to perform, collaborate, and grow. Human Resources exists to manage that reality effectively, ensuring employees are supported while protecting the organization from costly mistakes. LEARN CONCEPT 2: HR is both operational and strategic. HR is not just paperwork and hiring—it shapes how organizations grow, retain talent, and perform. Strong HR systems reduce turnover, improve culture, and directly impact business success. LEARN CONCEPT 3: Every workplace decision affects performance and culture. Hiring the wrong person, failing to train employees, or ignoring workplace conflict has real consequences. HR professionals design systems that influence how people work, interact, and succeed. LEARN CONCEPT 4: You can start building an HR career now. You do not need prior HR experience to begin. Communication, organization, and initiative are transferable skills that can open the door to entry-level HR roles and long-term career growth.

    Course Overview

    Every company that employs people faces HR challenges—whether or not they have a formal HR department. This course introduces students to how organizations hire, develop, manage, and retain employees, and how HR professionals solve real business problems.

    From Employee to Organizational Thinker

    Most people experience work as employees. HR professionals see the system behind the work: how people are selected, trained, evaluated, and supported. This course helps students shift from simply participating in a workplace to understanding how it operates. Students will explore real-world HR functions, including hiring, training, compensation, and workplace culture. By the end of the course, students will understand how HR decisions shape both employee experience and business outcomes.

    The 5 Traits of Successful HR Professionals

    • Communication: Clear, professional interaction across all levels of an organization
    • Judgment: Making fair, informed decisions in complex situations
    • Organization: Managing multiple processes, deadlines, and responsibilities
    • Confidentiality: Handling sensitive employee information responsibly
    • Empathy: Understanding employee perspectives while balancing business needs

    Course Outline

    • Introduction: What Is Human Resources?
    • Chapter 1: What HR Actually Does
    • Chapter 2: Hiring and Talent Acquisition
    • Chapter 3: Training, Development, and Performance
    • Quiz 1 (Chapters 1–3)
    • Chapter 4: Compensation, Benefits, and Total Rewards
    • Chapter 5: Culture and Employee Relations
    • Chapter 6: How to Start a Career in HR
    • Quiz 2 (Chapters 4–6)
    • Final Exam (20 Questions)
    • Final Reflection

    Description of Activities

    • Read and analyze course content and real-world HR scenarios
    • Watch career-focused videos on HR roles and responsibilities
    • Complete quizzes to assess understanding of key concepts
    • Participate in discussions on workplace situations and decision-making
    • Reflect on personal experiences in work, school, or team environments
    • Complete a final written reflection and optional presentation
  • Course Title: Becoming a Lawyer Number of Credits: 2 Credits (30 hours) UMass Global University Course Code: EDRU 9955 Objectives LEARN CONCEPT 1: Law is a system that shapes everyday life. The legal system affects housing, business, education, family life, and individual rights. Lawyers operate within this system to solve problems, protect people, and navigate complex rules that impact society daily. LEARN CONCEPT 2: Lawyers are professional problem-solvers—not just courtroom performers. Most legal work happens through reading, writing, researching, and advising. Strong lawyers understand details, anticipate risks, and use logic to guide decisions long before a case ever reaches court. LEARN CONCEPT 3: Logic, reading, and argumentation are core legal skills. The foundation of law is the ability to analyze information, identify flaws in reasoning, and construct persuasive arguments. These skills are valuable not only in law, but in any career. LEARN CONCEPT 4: You can begin building legal skills now. Students do not need to wait for law school to start developing relevant skills. Reading deeply, writing clearly, debating respectfully, and thinking critically are all accessible starting points for a future in law.  

    Course Overview

    Every society relies on laws to function, and every law requires people who understand and apply it. This course introduces students to the legal profession, exploring what lawyers actually do, the different types of legal careers, and the path required to enter the field.

    From Student to Legal Thinker

    Most people see law from the outside—as rules or court cases. Lawyers see the structure behind those rules: how laws are written, interpreted, challenged, and applied. This course helps students shift from simply following rules to understanding how legal systems work. Students will examine real-world legal scenarios, learn how arguments are constructed, and explore how lawyers influence outcomes that affect individuals, businesses, and entire communities. By the end of the course, students will understand both the opportunities and responsibilities of a career in law.

    The 5 Traits of Successful Legal Professionals

    Analytical Thinking: Ability to break down complex information and identify key issues Communication: Clear writing and persuasive speaking Attention to Detail: Precision in reading and interpreting legal language Ethics: Commitment to fairness, honesty, and professional responsibility Resilience: Ability to handle pressure, complexity, and long-term challenges

    Course Outline

    • Introduction: What Is Law and Why It Matters?
    • Chapter 1: What Lawyers Actually Do
    • Chapter 2: Types of Lawyers and Career Paths
    • Chapter 3: Winning Arguments and Legal Reasoning
    • Quiz 1 (Chapters 1–3)
    • Chapter 4: The Road to Law School
    • Chapter 5: Good Lawyers vs. Bad Lawyers
    • Chapter 6: Professional Skills: Thinking, Presentation, and Judgment
    • Quiz 2 (Chapters 4–6)
    • Chapter 7: Famous Lawyers and Legal Impact
    • Chapter 8: Your Future in Law
    • Final Reflection / Project

    Description of Activities

    • Read and analyze course chapters and real-world legal scenarios
    • Watch educational videos on legal reasoning and career paths
    • Participate in discussions about ethical dilemmas and legal decisions
    • Practice identifying flaws in arguments and building logical responses
    • Engage in classroom activities such as mock client interviews and debates
    • Complete quizzes to assess understanding of key legal concepts
    • Reflect on personal interests and potential career pathways in law
    • Complete a final written or presentation-based project
  • Course Title: ON THE MOVE Logistics & Supply Chain Management   Number of Credits: 2 Credits (30 hours) UMass Global University Course Code: EDRU 9951 Objectives LEARN CONCEPT 1: Logistics is the invisible system that moves goods, information, and resources across the world. It is driven by coordination, efficiency, and real-time problem-solving—not just transportation. LEARN CONCEPT 2: Supply chain management extends beyond logistics, connecting suppliers, manufacturers, warehouses, and customers into one integrated system that must function seamlessly. LEARN CONCEPT 3: Success in logistics requires analytical thinking, adaptability, communication, and technological literacy. These skills are essential for managing complex, fast-moving systems. LEARN CONCEPT 4: Careers in logistics are diverse and accessible, but advancement depends on understanding operations, cost efficiency, and data-driven decision-making from entry-level roles upward.  

    Course Overview

    Logistics and supply chain management power the global economy. Every product—from food to electronics—depends on systems that move goods efficiently from origin to destination. This course introduces students to how those systems work, who operates them, and how to build a career within them.

    From Consumer to System Thinker

    Most people interact with logistics every day without realizing it. This course shifts that perspective by breaking down how products move through warehouses, transportation networks, and delivery systems. Students will explore real-world logistics operations, major companies, technology innovations, and decision-making challenges. By the end of the course, students will understand not just how logistics works—but how to think like a logistics professional.

    The 4 Traits of Successful Logistics Professionals

    Analytical Thinking: Solving routing, cost, and efficiency problems using data Adaptability: Responding to disruptions, delays, and changing demand Communication: Coordinating across teams, suppliers, and customers Technical Awareness: Understanding systems like routing software, automation, and tracking tools

    Course Outline

    • Introduction: The Invisible Engine Powering the World
    • Chapter 1: What Is Logistics?
    • Chapter 2: The Giants of Logistics
    • Chapter 3: Supply Chain Management — The Big Picture
    • Quiz 1 (Chapters 1–3)
    • Chapter 4: Technology Driving Logistics
    • Chapter 5: Real-World Scenarios — Logistics Decisions
    • Chapter 6: The Business Side — Costs, Margins & Careers
    • Quiz 2 (Chapters 4–6)
    • Final Exam (Essay-Based)
    • Final Reflection
     

    Description of Activities

    • Read and analyze course content focused on logistics systems and supply chains
    • Watch industry videos demonstrating real-world logistics operations and technology
    • Complete quizzes to assess understanding of key logistics concepts
    • Participate in discussions analyzing real-world logistics challenges and decision-making scenarios
    • Evaluate trade-offs between cost, speed, and reliability in logistics systems
    • Reflect on personal skills, career interests, and readiness for logistics roles
    • Complete a final written essay and personal logistics strategy
  • Becoming a Manager – Online Professional Development Course

    Every organization — from classrooms to corporations — depends on someone who can turn ideas into action, guide a team through pressure, and keep people moving toward a shared goal. This 2-credit online course introduces educators to the real, everyday work of management: planning, organizing, leading, and decision-making. Teachers will walk away equipped to help students see management not as a distant title, but as a practical, learnable skill set they can start building today.

    UMass Global University Course Code: EDRU 9961

    Course Description

    This course takes participants through six chapters that build a complete picture of what it means to manage people, projects, and outcomes. Beginning with the foundations of the managerial role, the course moves through the core functions of management (planning, organizing, leading, controlling), the personal skills that separate good managers from great ones (communication, emotional intelligence, decision-making), and the real career pathway from entry-level employee to leadership position. The course closes with an applied reflection on leadership in action and the consequences — good and bad — of management decisions.

    Educators will finish the course ready to bring classroom-ready activities to their students, including team-based leadership exercises where students rotate through the role of "manager" to build firsthand insight into the position.

    Target Audience

    This course is designed for K-12 educators — particularly those teaching career and technical education, business, or elective courses — who want to introduce students to management and leadership as a viable, accessible career pathway. It's well suited for teachers building out career-exploration units, CTE programs, or advisory curricula focused on workplace readiness.


    Syllabus Outline

    Part I: Foundations of Management Chapter 1 — The Quiet Power of a Manager: Understanding the Role Beyond the Title

    Part II: Managerial Functions and Responsibilities Chapter 2 — The Work Behind the Title: What Managers Actually Do (Planning, Organizing, Leading, Controlling)

    Part III: Skills and Leadership Development Chapter 3 — The Inner Strength of a Manager: Skills That Shape Great Leadership

    Part IV: Career Pathway and Growth Chapter 4 — The Journey to Becoming a Manager: Education, Experience, and Growth

    Part V: Professional Practice Chapter 5 — Stepping Into the Role: Real Responsibilities, Career Expectations, and Professional Identity

    Part VI: Application and Future Development Chapter 6 — Becoming the Manager: Application, Reflection, and the Future Ahead

    Assessment: Quiz 1 (Understanding the Role of a Manager) – 30 pts | Quiz 2 (Becoming an Effective Manager) – 30 pts | Final Essay Reflection – 40 pts


     
  • Course Title: BECOMING A SCHOOL PRINCIPAL  Number of Credits: 2 Credits (30 hours) UMass Global University Course Code: EDRU 9954 Objectives LEARN CONCEPT 1: A principal’s most important job is not managing, it is leading. Management keeps things running. Leadership makes things better. A great principal does not simply maintain systems or enforce rules; they create a vision for what a school can become and inspire students, teachers, and families to work toward it together. LEARN CONCEPT 2: School culture is the most powerful force inside any school building. Culture shapes how students feel when they walk through the doors each morning. In strong schools, students feel safe, teachers feel supported, and families feel welcomed. Principals influence school culture more than anyone else because their leadership sets the emotional tone for the entire community. LEARN CONCEPT 3: Data is a school leader’s compass, not their judge. Attendance rates, test scores, graduation rates, discipline reports, and teacher retention all tell a story about a school. Effective principals use data with curiosity and compassion to guide improvement, solve problems, and ensure every student receives the support they need. LEARN CONCEPT 4: The best principals were almost always strong teachers first. School leadership begins with understanding teaching and learning at a deep level. Principals who have experienced the challenges and rewards of the classroom are better equipped to support teachers, connect with students, and make informed instructional decisions.  

    Course Overview

    Every school needs strong leadership to help students succeed, teachers grow, and communities thrive. This course introduces students to the world of educational leadership and explores what principals actually do each day behind the scenes. The 3 Ls of School Leadership Every concept in this course connects back to three foundational principles that define outstanding school leaders: 🧭 LEAD — Guide your school with vision, courage, and clarity 📚 LEARN — Remain a lifelong learner of teaching, leadership, and people 🌱 LIFT — Support and elevate every student, teacher, and community member around you From Student to School Leader Many people see principals only during announcements, assemblies, or disciplinary situations. In reality, principals are responsible for creating school culture, supporting teachers, solving problems, managing operations, communicating with families, and leading long-term school improvement efforts. Students will explore real-world leadership scenarios, learn how schools operate, and examine the educational pathways required to become a principal. By the end of this course, students will better understand both the opportunities and responsibilities that come with leading a school community. The 5 Traits of Successful School Leaders Vision: Ability to create and communicate a meaningful direction for the school Communication: Clear listening, speaking, and relationship-building skills Decision-Making: Confidence in solving complex problems fairly and thoughtfully Organization: Managing people, schedules, systems, and responsibilities effectively Empathy: Understanding and supporting the needs of students, teachers, and families   Course Outline Welcome, The 3 Ls of School Leadership, A Letter to Students & Educators Chapter 1, What Does a Principal Actually Do? A Day in the Life Chapter 2, The Journey to the Principal’s Office, Education & Credentials Chapter 3, Leadership That Transforms Schools, Culture, Vision & People Chapter 4, The Business Side of Running a School, Budgets, Data & Resources Chapter 5, Real-World Scenarios, Decisions a Principal Makes Every Day Chapter 6, Working with Communities, Parents & School Boards Chapter 7, Your Career Roadmap, From Student to School Leader Quiz 1, Chapters 1–3 Knowledge Check Quiz 2, Chapters 4–7 Knowledge Check Final Essay, Your Leadership Vision Statement Resources, Recommended Books, Certifications, Videos & Organizations   Description of Activities
    • Read and analyze course chapters and leadership case studies
    • Watch videos about school leadership, educational systems, and decision-making
    • Participate in classroom discussions about school culture and leadership challenges
    • Complete reflection assignments about personal leadership strengths and goals
    • Practice solving realistic school leadership scenarios
    • Engage in collaborative activities involving communication and teamwork
    • Complete quizzes to assess understanding of educational leadership concepts
    • Develop a final written leadership vision statement